The phrase identifies a preliminary viewing opportunity of the film Wicked, potentially offered through a specific retailer’s platform before its official theatrical release. This promotional tactic allows select individuals to experience the movie prior to its general availability, possibly in exchange for feedback or to generate early buzz.
Such access events build anticipation and contribute to initial audience sentiment. Historically, early screenings have served as a crucial marketing tool, enabling studios to gauge audience reaction and adjust promotional strategies. Positive initial reactions can significantly impact box office performance and critical reception.