The process of directly incorporating an email address into a designated group within Klaviyo, the marketing automation platform, involves a specific series of steps. This action allows a user to include an individual profile into a pre-defined segment, triggering associated workflows or targeted communications. For example, if a customer service representative adds a customer’s email to a “VIP Customer” segment, that customer would then begin receiving exclusive offers and content.
Strategically adding an email address to a segment is important for personalization and improved customer engagement. This targeted approach ensures relevant information reaches the intended recipients, leading to increased conversion rates and stronger customer relationships. Historically, marketing relied on broader, less-focused campaigns; manually adding emails to segments allows for a more nuanced and responsive marketing strategy than simple broadcast emails.
