The term refers to the performance and activities of businesses utilizing Fulfillment by Amazon (FBA) during the specified timeframe. It represents a discrete period for analyzing sales, managing inventory, and evaluating marketing campaign effectiveness within the Amazon marketplace. For example, reviewing the performance of an FBA business during this timeframe can reveal trends in product demand or the impact of back-to-school shopping.
This timeframe is crucial for strategic planning and assessment due to its position within the annual retail cycle. It often represents a period of transition between summer sales and preparations for the holiday shopping season. Analyzing performance during this period allows FBA sellers to identify areas for improvement, optimize pricing strategies, and proactively manage inventory levels to meet anticipated future demand. The historical performance also provides a benchmark for year-over-year growth and market trend analysis.
