The divergence between Amazon Vendor Central and Seller Central represents two distinct pathways for businesses to engage with Amazon’s vast marketplace. One involves a wholesale model where the vendor sells their products directly to Amazon, who then resells them under their own brand. The other entails a direct-to-consumer approach, allowing businesses to list and sell products directly to customers via the Amazon platform.
Understanding this distinction is crucial for businesses aiming to optimize their sales strategy and profitability on Amazon. The choice between these models impacts inventory management, pricing control, marketing responsibilities, and overall brand presence. Historically, brands often pursued Vendor Central for its perceived prestige and hands-off operational simplicity. However, Seller Central has grown in popularity due to its greater control and potentially higher profit margins for the seller.
