The concept involves receiving remuneration for transmitting electronic mail messages. Individuals or organizations might compensate others for forwarding marketing materials, completing specific tasks within an email, or verifying email deliverability. This practice contrasts with traditional email marketing, where businesses send messages to their own lists.
This process allows companies to potentially broaden their reach and gather data about email deliverability more efficiently. By incentivizing participation, it can lead to higher engagement rates compared to unsolicited advertising. Historically, this method evolved alongside the growth of email marketing, offering an alternative means of expanding audience reach and collecting data.