The delivery of messages generated from a third-party email service provider ending up in recipients’ junk or spam folders is a common problem experienced by many organizations. This outcome, where legitimate email traffic is misclassified by email providers’ filtering systems, significantly impacts communication effectiveness. For instance, a marketing campaign announcement or a crucial transactional notification failing to reach the intended recipient renders the effort and expense involved ineffective.
The consequences of this misclassification are substantial, potentially leading to reduced customer engagement, decreased sales conversions, and damage to brand reputation. Addressing this issue is crucial for businesses relying on email for communication, as proper email deliverability directly contributes to revenue generation and customer retention. Historically, issues surrounding unwanted or malicious email have led to increasingly stringent filtering practices by mailbox providers. This, in turn, requires senders to actively manage their sender reputation and email authentication practices to ensure proper delivery.
