The feature in question relates to the display of the shopping cart contents on Amazon’s website. Specifically, it addresses the persistent visibility of a panel or section on the screen that presents the items currently added to the user’s virtual shopping cart. This element, often positioned on the side of the webpage, provides continuous access to the cart’s contents, allowing users to review and modify their selections as they browse the site. For instance, a shopper might find a listing of items in their cart displayed on the right side of the screen while continuing to search for other products.
The prominence and accessibility of this interface element is designed to encourage and facilitate the purchasing process. By keeping the shopper’s potential purchases visually present, it serves as a constant reminder of their selected items. This can reduce cart abandonment and streamline the checkout experience. Functionality surrounding the visibility and control of this element has evolved, balancing ease of access with user preferences for a less cluttered browsing environment. The availability of control over this display has allowed individuals to tailor their Amazon experience.
