A digital adjunct to electronic correspondence that incorporates movement or dynamic visual elements. This element is appended to the end of messages, similar to a traditional handwritten sign-off, but utilizes animation to enhance visual appeal.
The inclusion of such a feature in outgoing digital communications offers opportunities for brand reinforcement and increased engagement. Its adoption reflects a move toward more visually rich digital interactions. The practice has evolved from simple text-based signatures to include graphical elements and now, animated components, mirroring advancements in email client capabilities and user expectations for dynamic content.