The functionality to incorporate products found on external websites into an Amazon Wish List expands the utility of the list beyond items solely available on the Amazon platform. This typically involves utilizing a browser extension or bookmarklet offered by Amazon, which allows users to save items from virtually any online retailer directly to their Amazon Wish List. For example, a user researching a specific camera lens on a photography website can, with the appropriate tool installed, save that lens to their Amazon Wish List without needing to manually search for it on Amazon itself.
The significance of this feature lies in its convenience and comprehensive nature. It enables individuals to consolidate all desired items, regardless of their source, into a single, easily managed list. This centralized approach simplifies gift-giving occasions and personal purchasing planning. Historically, wish lists were limited to a single retailer, necessitating multiple lists across various websites. This feature addresses that limitation by offering a universal wish-listing mechanism.