The phrase “how many SKUs on Amazon” refers to the approximate total number of distinct products listed for sale on the Amazon marketplace. A Stock Keeping Unit (SKU) is a unique identifier assigned to a specific product variation by a seller or retailer. The aggregate count of these distinct product listings provides an understanding of the scale and diversity of the items available through the platform. For example, if one were to hypothetically count each unique listing, from a specific brand of t-shirt in size medium and blue, to a particular model of television, the resulting number would represent the approximate number of SKUs.
Understanding the enormity of product choice available on Amazon is important for businesses seeking to establish or expand their presence on the platform. A large selection benefits consumers by offering a wide range of goods. Historically, the increase in the availability of diverse SKUs on Amazon reflects the platform’s growth and expansion into numerous product categories and the inclusion of third-party sellers. The ability for Amazon to host such a large volume of SKUs has led to its prominent position in e-commerce.
