The process of gradually increasing the volume of emails sent from a new or underutilized email address through Snov.io is a crucial element of maintaining a positive sender reputation. This practice involves initiating email campaigns with a small number of recipients and progressively expanding the sending volume over time. For example, a sender might begin by sending 50 emails on day one, increasing to 100 on day two, and continuing to increase gradually thereafter.
This gradual ramp-up is important because it signals to email providers that the sender is legitimate and not a spammer. Sending a large volume of emails from a new address immediately can trigger spam filters and negatively impact deliverability. Historically, email providers have used sender reputation as a primary factor in determining whether to deliver emails to the inbox or route them to the spam folder. This practice can significantly improve email deliverability rates, ensuring that marketing and sales messages reach their intended recipients.
