An offering from Draft2Digital, email marketing capability allows authors who distribute their books via the platform to directly connect with readers. This service enables authors to build and manage email lists, create targeted email campaigns, and promote new releases or special offers. For example, an author might use this feature to announce a book launch to a segment of their subscribers interested in a specific genre.
Email marketing is a crucial tool for authors seeking to build a direct relationship with their audience. It provides a means to foster reader loyalty, drive book sales, and gather valuable feedback. In the past, authors often relied on publishers or third-party services for marketing support; however, this functionality empowers authors to take control of their own marketing efforts, track results, and refine their strategy.
