Fulfillment by Amazon (FBA) is a service offered by a prominent e-commerce platform. It allows businesses to outsource order fulfillment to the platform, encompassing warehousing, picking, packing, shipping, and customer service. As an example, a company manufacturing artisanal soaps might leverage this service to store its inventory in a vast network of warehouses, enabling rapid delivery to customers worldwide.
This service presents numerous advantages to businesses, including reduced operational overhead and access to a broader customer base. Outsourcing fulfillment allows companies to concentrate on core competencies such as product development and marketing. The streamlined logistics often result in faster shipping times and improved customer satisfaction. Established in the early 2000s, this fulfillment solution has become a crucial component of many businesses e-commerce strategy.
