The curated list of seller pages on the e-commerce platform provides a personalized shopping experience. Users can designate specific merchants or brands they are interested in, receiving updates and potentially benefiting from exclusive offers when new products or promotions are available on those designated storefronts.
This feature enhances the shopping journey by streamlining product discovery. Instead of broadly searching, individuals can focus on preferred vendors. It enables building relationships with favored brands, facilitating repeat purchases, and staying informed about new offerings. The concept originates from the broader trend of personalized online experiences tailored to individual consumer preferences.