A service offered by a major online retailer provides curated apparel selections for male consumers on a recurring basis. Customers typically complete a style profile, and clothing items are then chosen and shipped to them according to a pre-determined schedule, often monthly or quarterly. This offers a convenient alternative to traditional shopping.
The value lies in personalized style recommendations, time savings, and the opportunity to discover new brands without the commitment of purchasing individual items. This concept emerged in response to the increasing demand for convenience and curated experiences in the retail sector, gaining traction as online shopping became more prevalent.