The practice involves incorporating survey questions directly within the body of an electronic message. Recipients can respond to the questions without navigating away to an external website. For example, a customer satisfaction query asking “Were you satisfied with your service today?” with clickable options of “Yes” or “No” presented within the email itself exemplifies this technique.
This method offers potential for increased response rates due to its convenience and streamlined user experience. The immediacy of interacting with the survey within the communication flow can reduce the barriers associated with separate survey links. Historically, survey response rates were higher with traditional methods; however, this digital adaptation seeks to recapture that engagement within the modern communication landscape, offering a more direct and integrated approach.