A message sent to express gratitude, often following a transaction or interaction, that incorporates a special promotion or incentive for future engagement. These messages serve as a courteous follow-up and encourage repeat business. For example, a customer who purchases a product online might receive a message expressing appreciation for their order and including a discount code for their next purchase.
Such communications are important for cultivating customer loyalty and fostering positive relationships. Historically, these gestures were personalized and handwritten; today, automated systems enable businesses to send them at scale. The benefits include increased customer retention, enhanced brand perception, and a potential boost in sales revenue.