A confirmation message sent to a customer following a purchase. Typically, it acknowledges the transaction, provides details about the items ordered, and often includes an order number for reference. For example, upon successfully completing an online transaction, an automated message is generated and delivered to the customer’s registered email address containing these specifics.
The importance of such a communication lies in reassuring the customer that their transaction was successful and in setting expectations for fulfillment. Benefits include reducing customer anxiety related to order status, providing a readily accessible record of the purchase, and offering an opportunity to reinforce branding. Historically, these confirmations evolved from simple receipts to comprehensive communications reflecting the rise of e-commerce and the need for digital transaction transparency.