The phrase represents deceptive electronic messages that fraudulently utilize a specific online grocery platform’s branding. These unsolicited communications often employ techniques such as phishing, attempting to obtain sensitive data including login credentials and financial information. For example, a recipient might receive a notice alleging an issue with their account or an enticing, but false, offer requiring immediate action via a provided link.
Understanding the attributes and potential consequences associated with such fraudulent activity is crucial for consumers. Awareness mitigates the risk of falling victim to data breaches and financial loss. Historically, deceptive digital correspondence has become a prevalent method for malicious actors to target individuals and organizations, necessitating heightened vigilance and proactive security measures.