A communication sent to individuals met or engaged with at a business exhibition, this message typically reiterates key points discussed and proposes next steps. For instance, a sales representative might send a note to a prospect encountered at a conference, summarizing the product demonstration and offering a personalized consultation.
The practice of sending such communications post-exhibition has evolved into a fundamental element of business development. It reinforces brand awareness, nurtures potential leads, and transforms initial interest into tangible opportunities. The absence of this outreach can result in lost connections and diminished return on investment from participation in the trade show.
