The phrase signifies the methodologies and processes involved in offering products for sale on Amazon’s marketplace. It encompasses all stages, from initial product selection and listing creation to order fulfillment and customer service. This approach to commerce facilitates the distribution of goods to a vast consumer base.
Effectively utilizing this strategy can unlock significant business opportunities. Sellers gain access to Amazon’s extensive infrastructure and established reputation, streamlining operations and enhancing credibility. Historically, adapting business models to online platforms has proven essential for sustained growth and market share retention in an increasingly digital economy.
