The functionality allows users to disable a particular feature within Amazon’s mobile application. This feature, named Rufus, acts as an on-device AI assistant, offering product information and purchase suggestions directly within the app interface. Disabling this feature prevents it from proactively displaying those product insights.
Controlling the display of in-app suggestions provides a more streamlined browsing experience for some users. It minimizes distractions and potentially reduces data consumption. The option to suppress this functionality reflects an awareness of user preferences regarding personalized assistance.