The term refers to flatbreads, specifically phulkas, in an unprepared state, available for purchase through an online retail platform. These flatbreads are intended to be cooked by the consumer. The platform acts as a marketplace facilitating the sale of these food items.
Offering uncooked phulkas allows consumers to obtain a staple food item with the convenience of online shopping. The benefit lies in the ability to have fresh ingredients delivered directly, potentially saving time and offering access to items not readily available in local stores. The historical context of flatbreads like phulka spans centuries, forming a dietary cornerstone in many cultures.
