The phrase signifies a status where Amazon is evaluating a product, service, or proposal. It indicates that the item is not yet approved or implemented but is actively being assessed for potential integration or use within the Amazon ecosystem. For instance, a supplier’s new material might be in this state as Amazon assesses its quality and viability for use in packaging.
The importance of this evaluation phase lies in its potential to unlock new opportunities and efficiencies. For vendors, it can lead to product listings or partnerships. For Amazon, it can improve operations, reduce costs, or enhance the customer experience. Historically, ideas that have been successfully vetted have been foundational to Amazon’s innovative trajectory.