Certain product categories and specific brands on Amazon require approval before a seller can list items within them. This approval process is commonly referred to as “ungating.” For instance, a seller wishing to offer fine jewelry or specific toy brands often needs to demonstrate compliance with Amazon’s quality and safety standards before being permitted to sell those products.
Gaining access to these restricted categories or brands expands a seller’s potential customer base and diversifies their inventory. It can also lead to increased sales and revenue, as it opens doors to products with potentially higher profit margins and less competition. Historically, Amazon implemented these restrictions to protect consumers from counterfeit or unsafe products and to maintain brand integrity.
