The expression refers to evaluations and assessments of a service provided by a major online retailer. This service allows customers who are members of its subscription program to order clothing, shoes, and accessories, try them on at home, and only pay for the items they decide to keep.
Examination of this service is important due to its potential to streamline the clothing shopping experience, offering convenience and reducing the risk associated with online apparel purchases. The concept has evolved as a response to consumers’ desire to physically interact with products before committing to a purchase, addressing a key challenge in the e-commerce apparel sector. Its effectiveness directly impacts customer satisfaction and loyalty with the online retailer.
