The process of preparing a new or underutilized email address for consistent outreach involves gradually increasing sending volume and engagement. This strategy aims to establish a positive reputation with Internet Service Providers (ISPs). For instance, a newly created address would begin by sending a small number of emails to engaged contacts and gradually increasing the volume over several weeks.
A disciplined approach to building sender reputation is crucial for deliverability. It reduces the likelihood of emails being marked as spam and ensures that legitimate communications reach their intended recipients. Historically, failure to implement this practice has resulted in diminished sending capacity and reduced effectiveness of email marketing campaigns, impacting business communication.
