The process of preparing an email account for consistent and reliable sending involves gradually increasing email volume to establish a positive sender reputation with email service providers (ESPs). This preparation often uses automated systems, including artificial intelligence, to mimic human-like sending patterns, enhancing deliverability rates. For example, an automated system might send a small number of emails daily for the first week, gradually increasing the volume over subsequent weeks, while also engaging with emails by opening, replying, and marking as important.
A solid sender reputation is critical for ensuring that emails reach the intended recipients’ inboxes rather than being marked as spam. This preparation phase has become increasingly important as ESPs have tightened their spam filters. Historically, new or dormant email accounts sending large volumes of emails immediately were often flagged as potential spammers. The gradual approach mitigates this risk and helps to build trust with ESPs, improving overall email campaign performance. This optimized approach can lead to higher open rates and increased engagement with email communications.
