It was a platform offered by Amazon that allowed businesses to create and operate independent e-commerce websites. These sites could leverage Amazon’s infrastructure for hosting, payment processing, and order fulfillment. Think of it as a pre-packaged solution allowing a merchant to build their own online store, but with connections to Amazon’s extensive backend systems.
The service aimed to provide businesses with a cost-effective and efficient way to establish an online presence outside of the Amazon marketplace. This gave them greater control over their brand and customer experience, while still benefiting from some of Amazon’s technological capabilities. While no longer available, its emergence reflects an evolving landscape where companies sought a balance between marketplace exposure and independent operation.
