These are backend search terms sellers can use on the Amazon platform to increase the visibility of their product listings. By strategically incorporating relevant terms not already included in the product title, description, or bullet points, sellers can broaden the scope of search queries that lead customers to their products. A product for ‘men’s blue dress shirts’, for example, could utilize ‘azure’, ‘button-down’, and ‘slim-fit’ in this field to capture more specific customer searches.
Utilizing these keywords is essential for maximizing product discoverability and driving sales. This approach allows sellers to target niche markets and capitalize on long-tail keywords, which often have less competition than broader, more generic search terms. Historically, effective use of these backend keywords has proven to be a significant factor in improving organic ranking within Amazon’s search results, leading to increased traffic and conversion rates.