The phrase describes a situation where a user attempting to finalize a purchase on the Amazon website or app encounters an obstacle preventing completion of the checkout process. This can manifest as an unresponsive button, an error message, or a page that fails to load after clicking the “Proceed to Checkout” or similar call to action. For example, a shopper with items in their cart might be unable to move beyond the review order page, effectively halting the transaction.
The ability to seamlessly complete an online purchase is fundamental to e-commerce success. When customers experience difficulties at the checkout stage, it can lead to frustration, cart abandonment, and ultimately, lost sales for the retailer. The history of online shopping is marked by ongoing efforts to streamline the buying process and eliminate any friction points, making issue-free checkout functionality paramount.