A string of characters that, when applied during the checkout process on a prominent e-commerce platform, reduces the purchase price of athletic apparel from a specific brand. For example, a user might search online and discover “FALL20” to get 20% off their entire CRZ YOGA order on Amazon.com.
This mechanism provides a financial incentive for consumers and can drive sales volume for the merchant. Historically, these have been distributed through various channels, including email marketing campaigns, social media promotions, and affiliate partnerships, serving as a tool for customer acquisition and retention.
